SUPPORTING B2B SALES WITH A CONSUMER MOVEMENT.
Quite simply, DEEP is here to change the world. Its mission is bold: Make humans aquatic by designing and building advanced underwater habitats. They’re looking to rally enthusiasm for exploring the ocean, which remains 95% undiscovered.
Working with Anotherland and DEEP’s marketing team we built on its mission and created a brand positioning around the Thrill and Wonder of Discovery with a brand personality that’s Awe-Inspiring, Passionate, Expert, Fun & Bold.
The result is a powerful consumer and B2B campaign that’s helped launch DEEP into the public consciousness, increased its social following by more than 800% and climbing, and paving the way for adoption of its subsea habitats amongst key audiences, including the science, health, government and eco-tourism segments.
Brand Anthem Video
Social Media Videos
Digital Ads & Social Media Graphics
