ELEVATING AN INDUSTRY & CREATING A THOUGHT-LEADERSHIP POSITION
Industrial Electrical Group (iEG) is a B2B industrial electrical contractor looking to elevate the perception of its industry through performance excellence and being a true partner rather than a vendor to its clients. Building on the brand story that Relationships Empower the Standard, we developed an integrated marketing communications plan to communicate that story to key audiences including potential customers, new employees and partners. Our team has extensive experience working with business-to-business marketers, helping accelerate prospects through the decision funnel.
To communicate the big idea of the brand story, we created this Brand Anthem video.
We crafted this 5-minute documentary short film called The Standard Starts Within to dive into iEG’s ethos. It’s a story-inspired alternative to the typical corporate video for those who are seriously thinking of working with the company as a customer or employee.
Social Media Videos
We designed and developed iEG’s website, which is optimized for search and to be a reflection of the brand story. iEGUSA.com
We’re working with the iEG team to infuse its story into its culture. One of its goals is to be the “Chick-fil-A of its industry – a family-owned company known for being the best in its category. We have great friends at Chick-fil-A Corporate, and toured the CFA “Support Center” (the humble name for its headquarters) with iEG leaders. We then consulted with them over the next few months to incorporate their own brand story into every interaction with team members and clients.
