LAUNCHING A CHARITY TO FIGHT ONE OF THE NATION’S BIGGEST CHALLENGES
Project 29:11 is a national charity designed to help women struggling with housing insecurity, working to overcome the gap between temporary homeless shelters and assisted homeownership like Habitat For Humanity. Project 29:11 provides safe, attainable, long-term housing.
We worked with Project 29:11’s board and executive team to develop the organization’s story. Values include Compassion, Honor, Collaboration, Focus and Multiplication. Its brand story is one of a safe community of transformation, with the theme line: Plans. Hope Future, and an iconically simple and resonant logo.
EverAfter Group’s lean structure allows us to work with organizations of all sizes, including a non-profit startup like Project 29:11.
We developed a 6-minute documentary short film, expressing the need and featuring two of the women the organization has helped.
Our PR efforts have garnered significant regional and national coverage.
We designed and developed with website to tell the story well, and recruit donors and volunteers.
We’re helping Project 29:11 spread the word through curated social media posts that express the brand story.
We planned and executed a Launch Event where we debuted the documentary short film, hosted woman-owned food trucks and generated donations in the six figures.
